An bhfuil éire go brách?

This is a tactical idea we had for the four door MINI Countryman coming up to the budget in Ireland. Everyone's aware of financial shambles Ireland is currently in and there's public outcry at politicians arriving in the Dáil in seperate chauffeur driven cars- that's where the new MINI would come in. Clever eh? Unfortunately this idea won't be going ahead but wouldn't it of been awesome. 

Good news-Only the best bit's get in.

Have the guilts after my earlier rant. I'm going to counterbalance with with positivity. It's doubly good news. Here's why.
Firstly, we just got news we won the Club Orange Pitch. Woo hooo...
Secondly, I have an idea here that isn't going to the graveyard. Wayhey...

Check out our cheeky idea. Can you guess what it's about? It's not just gratuitous use of breasts. Ok it is, but there is some fun behind it. Club Orange is all about the bits and let us invite you to Club Bits. Every 19 yr old males fantasy factor operated by juicy ladies making fruity club orange with only the best bits. Ta da. Much more positive post. 

Coors Light since 1873

Today we lay another idea to rest. This time it's a outdoor authority campaign for Coors Light. I'm somewhat saddened to say goodbye (mostly because I made the effort with pretty scamps). RIP Coors Light scamps.

HEADLINE: Snow Patrol caught smuggling cheese

That headline could be an innuendo for a fart joke but instead it's a lead in to a concept for Coleraine cheese campaign (see more on previous post). Can you tell the client didn't buy any of my ideas. It's somewhat worrying but I'll encourage myself by showcasing it here instead. So my family and friends and perhaps a random surfer might smile. It think it could be a potentially funny campaign. 

Here's the science bit- In order to motivate affinity with Coleraine cheese and Northern Ireland consumers, Kerry foods set us the task of making Coleraine cheese synomous with Northern Ireland.  Who better to choose the NI born n' bread Gary Lightbody from Snow Patrol. The campaign would take local celabs (as the say in NI) and show them feeding their Coleraine addiction. "Part of who we are" sign off further enforced the heritage of Coleraine cheese in NI culture. 

For all you no advertising/marketing type... just eat Coleraine. It's yum. 

Free idea-er's.

Concept thoughts for local cheese, Coleraine cheddar. The thinking behind it involved looking at sub-cultures within Northern Ireland and reflecting these in a photographic campaign. Northern Ireland has a proud heritage and an insular mentality so all countries have very much their own identity. For example Derry girls are notorious fashionista, similar to what North England (Liverpudlian and Manchunians) would be famed for. My favourite of the three is the ice-cream van. It's such a typical irish scene. It was a potentially sweet and funny campaign, but at the minute it's still just thoughts :(