Free idea-er's.

Concept thoughts for local cheese, Coleraine cheddar. The thinking behind it involved looking at sub-cultures within Northern Ireland and reflecting these in a photographic campaign. Northern Ireland has a proud heritage and an insular mentality so all countries have very much their own identity. For example Derry girls are notorious fashionista, similar to what North England (Liverpudlian and Manchunians) would be famed for. My favourite of the three is the ice-cream van. It's such a typical irish scene. It was a potentially sweet and funny campaign, but at the minute it's still just thoughts :(