HEADLINE: Snow Patrol caught smuggling cheese

That headline could be an innuendo for a fart joke but instead it's a lead in to a concept for Coleraine cheese campaign (see more on previous post). Can you tell the client didn't buy any of my ideas. It's somewhat worrying but I'll encourage myself by showcasing it here instead. So my family and friends and perhaps a random surfer might smile. It think it could be a potentially funny campaign. 

Here's the science bit- In order to motivate affinity with Coleraine cheese and Northern Ireland consumers, Kerry foods set us the task of making Coleraine cheese synomous with Northern Ireland.  Who better to choose the NI born n' bread Gary Lightbody from Snow Patrol. The campaign would take local celabs (as the say in NI) and show them feeding their Coleraine addiction. "Part of who we are" sign off further enforced the heritage of Coleraine cheese in NI culture. 

For all you no advertising/marketing type... just eat Coleraine. It's yum.